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The Iguana Project

Tag Archives: writing

06 Jan

Time To Refocus My Marketing Strategy

Dale Arden Blog 0 0

Time to refocus my marketing strategy. Book sales have slowed so it is time to take a closer look at my marketing strategy. First things first – Taking a closer look at the PR firm handling my traditional marketing campaign I learned that insufficient results were being achieved. After a period of renegotiation I cancelled my contract and engaged a stronger PR firm with a greater track record of success. I am now two months into a new five month…..

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09 Sep

My novel has been printed, now, how do I promote and sell this masterpiece?

Dale Arden Blog, Self-Publishing 0 2

Okay my novel has been printed. The pressing question that I faced was: How do I sell this masterpiece? I knew when I took the self-publishing path I would have to face this laborious task on my own.  Another journey in my path to become a successful author. Again I turned to the internet. I wanted to understand the depth and breadth of successful book marketing. I found an excellent article, Book Marketing 101 by Jane Friedman (https://janefriedman.com/book-marketing-101/ ) that…..

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