Time to refocus my marketing strategy. Book sales have slowed so it is time to take a closer look at my marketing strategy. First things first – Taking a closer look at the PR firm handling my traditional marketing campaign I learned that insufficient results were being achieved. After a period of renegotiation I cancelled my contract and engaged a stronger PR firm with a greater track record of success. I am now two months into a new five month…..
I always had a secret desire to write a novel. Then one day the opportunity presented itself. I was flying from Dallas Texas to Seattle Washington on a weekly basis. Four hours in the air going and four hours on the return flight. During the first couple of weeks, of my yearlong consulting assignment, I caught up on pressing work items then I watched a few movies. It didn’t take long before my work was all caught up and I had seen all…..